Since 2009 is right around the corner, I wanted to make a few predictions based upon my 20 + years of experience in the fitness industry.
I make it my business to keep my fingertips on the pulse of the industry to determine what trends are emerging as well as what trends are disappearing.
The bottom line tells me that while people are becoming more informed and aware of the pitfalls of poor health and wellness, they are still not taking action as evidenced by our continuing obesity epidemic.
It appears as though the fitness industry as a whole has again failed to produce any significant results on a broad scale to effectively reverse the scary obesity epidemic that is plaguing our society.
More specifically, the sickening fact that American adults keep getting fatter, more lethargic, and less healthy has mirrored the unabated deterioration in the health and fitness of our youth population.
However, on a positive note, I predict that 2009 will be see rise to several growing fitness trends that will provide the long-term answers to solve this ever-growing problem:
Fitness Trend#1- Fitness Boot Camps Will Grow, One-On-One Personal Training Will Not
If you are one of Santa’s little helpers and have been busy at the North Pole, then perhaps you are not aware that we are in the midst of the biggest economic recession since The Great Depression.
With an economy that will most likely get worse before it gets better, the average American simply does not have the disposable income for typical personal training rates that run about $60 and up per hour.
However, thanks to good old American ingenuity, behind every problem lies an answer.
The answer is fitness boot camps.
Boot camps are probably the hottest thing in the fitness game right now.
Why? Because they work – they get results!
They have a built in social element that keeps everyone honest regarding their attendance and as a result this is a huge key to fitness goal success!
The group training business model creates the ultimate win-win for trainers and clients making the one-on-one alternative obsolete. Fitness trainers get to better leverage their time and maximize profits by working with an unlimited number of clients per hour.
Fitness clients are able to better access personal training services in a unique and dynamic team environment that provides better social support and accountability for only a the third of the cost of typical one-on-one training rates.
Fitness boot camps will continue to spring up all over the place, and for good reason. If you are trying to lose weight in 2009, do yourself a favor by saving your hard-earned money to get better results by joining a local fitness boot camp.
The money that you spend is an investment - not an expense.
You will feel better, sleep better, have more energy, be happier, less stressed, be stronger mentally and physically and as a result be able to deal with any obstacle that comes your way.
Fitness is an investment that pays you back multiple times over.
Do not shortchange yourself or your health.
Fitness Trend#2- Interval Training Beats Aerobic Training For Improved Fat Loss And Body Shape Remodeling
High-Intensity Interval Training has been around for a while but it will continue to gain fans due to its more efficient means of improving fitness levels and for superior “body cosmetic effect” (creating a lean and mean body.
Thankfully, 2009 will see more people doing sprints and less people doing marathons to lose weight. However, make no mistake about it; lots of people are still going to do hours of snail-paced cardio to burn fat.
Aerobic or endurance training is essentially going at a slow, low intensity pace for a long period of time (typically at least 30-60 minutes). In other words, the focus of endurance training is on the total volume of exercise (not quality). Think about all those speed limpers you see every New Year foolishly running for hours pounding the pavement or treadmill to get rid of that winter blubber.
Sadly, this results in minimal fat loss and lots of overtraining injuries.
With interval training, the focus is on the intensity of exercise (quality). Intervals consist of alternating between shorts bouts of all out high-intensity effort and active recovery periods for a much quicker and focused amount of time (typically 10-20 minutes of intervals works best).
This approach is scientifically proven to burn nine times more fat AND lead to faster improvements in fitness than the aerobic alternative.
Two landmark scientific studies come to mind here:
The Tabata study compared the effects of four minutes of high-intensity interval training with 45-60 minutes of low to moderate intensity cardio. The interval training group burned just as much fat as the endurance group and also had greater improvement in both anaerobic (think sprinters) and aerobic (think distance runners) fitness… in only four minutes!
The Gibala study compared the effects of 20 minutes of interval training (30 second sprint followed by four minutes of rest) with 90-120 minutes of endurance training in the “heart rate zone.”
The conclusions of the study were that both methods of training lead to the same improvements in oxygen utilization (or aerobic fitness). In other words, intervals accomplished what endurance training did from a fitness standpoint in only a sixth of the time!
The time is now to jump on the interval training bandwagon. Come 2009, do yourself and your body a favor and start sprinting to look and feel better.
Fitness Trend#3- Lean Proteins And Fiber Are The Carbohydrate Junkies Answer For Improved Health, Performance, and Body Composition
Americans are carbohydrate junkies. We simply can’t get enough starches and sugars in our diet, and we have the bulging midsections to prove it. One of the biggest misconceptions about diet today is that eliminating starches and sugars from your diet automatically means low carb.
Better said, eliminating grains (even whole grains) and refined sugars still allows for consumption of the other carbohydrates: fruits and veggies. These nutrient-dense carbs are loaded with vitamins, minerals, antioxidants, and fiber and create more stable blood sugar levels to keep your body burning fat all day long.
All of my clients who have lost the most fat have followed our guidelines of unlimited veggies all day long (besides corn, peas, carrots, beets, and potatoes). In other words, eat lots of vegetables, and very little of the other stuff if you want to see your abs!
Believe it or not, I actually look FORWARD to grilled chicken, mixed vegetables and 16 oz of water at lunchtime.
Because I know that not only is it going to make me FEEL better but I’m also going to get FASTER RESULTS with my workout program.
This is how I lost 13lbs leading up to my vacation to Cancun, Mexico in October 2008.
And now that that excess weight is gone, my metabolism runs better, my clothes fit better, I have more energy and I am lighter on feet.
The overwhelming scientific literature proving the fat burning benefits of a diet high in lean protein and fiber is finally catching the eye of mainstream consumers.
It’s what bodybuilders and elite athletes have known all along.
Protein is the most important component of each and every meal or snack you consume. It builds and maintains muscle, allows your body to preferentially burn fat, increases metabolism through the thermal effect of feeding, and fills you up.
Fiber (ideally obtained from fruits and vegetables, specifically green vegetables) helps slow digestion for a more steady supply of nutrients and sustained energy, it prevents overeating at each meal, and it helps keep you more full between meals.
Thus by combining protein and fiber every two to four hours, you provide your body with the optimal one-two belly fat burning punch for a leaner, stronger you.]
(Speaking of a 1-2 punch and becoming leaner and stronger, check out the 45 second video of one of my clients, Monica Brant performing a recent kickboxing style workout with Jake.
Does she look wiped out or what at the end of this video?)
Click -> http://www.youtube.com/watch?v=MGovqNyHHkg&fmt=18
(turn up your speakers to hear)
Since our indoor boot camp location in Cedar Park, has heavy bags, gloves, pads and more we are going to be implementing more of this style of training in 2009 during our boot camp classes.
Hopefully, people will be consuming more protein and fruits and veggies next year, and their bodies will reap the rewards of this.
That wraps up my “Fitness Forecast” for 2009, hope to see you in the gym and I hope that the information in this article gives you the “kick” that you need to be the trendsetter for your own body and the bodies of those whom you care most about in the New Year!
“I wanted to tell you that I am really enjoying your class and appreciate your patience, motivation, professionalism and obvious passion for what you do. It really is contagious... !”
R. Armour
Cedar Park, Texas
P.S. I hear from people all of the time who would like to enroll in my boot camp but are nervous or apprehensive about joining due to one thing or another.
I can assure you that nearly everyone feels that way before taking that first step.
Remember, it’s not where you start, it’s where you finish that matters!
Scott
Scott@fullforcefitness.net
512.233.0756